The importance of marketing through various social media platforms lies in its role as a crucial tool that helps clients and companies communicate at all times. This facilitates customer access to services or products at any time and allows companies to deliver their messages and promote these services, products, and offers in various forms.

What Is Meant by Social Media Platform Management?

Social media platform management is a service that includes creating and developing communication strategies with the company’s audience on each platform based on its usage and user demographics, preparing and publishing content, ensuring its alignment with the strategy and goals, and interacting with and responding to follower inquiries.

This process is carried out by a social media manager who is responsible for sharing the company’s ideas and values through managing its accounts by:

• Publishing various types of content across different social media platforms.
• Monitoring and analyzing performance.
• Interacting with followers and responding to inquiries and comments regularly.
• Developing suitable strategies for digital marketing campaigns, along with executing and analyzing

their results.

Basics of Social Media Platform Management:
To manage accounts on various social media platforms, we should initially:

• Create accounts in the company's name on different platforms.
• Introduce the company and add details clearly and simply.
• Develop a precise plan to enhance the different accounts.
• Promote the accounts to ensure they reach the largest number of target audience.