A social media account manager should have a creative vision, be innovative, curious, knowledgeable about the field, and adaptable to stress, along with several key skills including:

• Service Marketing: Following trends and current movements on social media helps anticipate audience reactions and identify the type of content that is most accepted and impactful, enabling efficient marketing of the company’s products or services.
• Time Management: The social media account manager’s tasks and platforms are numerous, so time management skills are essential for completing tasks efficiently within set timeframes. It’s also beneficial to anticipate potential errors due to multiple responsibilities by preparing crisis management strategies.
• Content Writing: Writing content is crucial for social media marketing, so account managers need to master writing skills, prepare content, and respond to inquiries on accounts.
• Account Security: Securing social media accounts is important to protect them from hacker attacks, identity theft, or account activity changes. Security can be ensured by: regularly changing passwords, enabling two-factor authentication, consistently posting to avoid impersonation, and avoiding unknown links and blocking suspicious accounts.
• Customer Service: Most social media users turn to company accounts for services, complaints, and suggestions, which increases customer reach.
• Effective Communication: Social media managers must have effective communication skills as the purpose of creating accounts is to facilitate communication between customers and service providers.
• Strategic Planning: To successfully implement marketing efforts and determine actions that contribute to achieving goals, account managers must have the ability to analyze goals in detail and ensure their feasibility.
• Continuous Improvement: To ensure ongoing customer engagement with content and reach a larger target audience, continuous improvement of social media accounts and written and visual content is recommended.
• Impact Measurement: To measure the impact and effectiveness of digital campaigns and marketing initiatives, social media managers need to use account data analysis tools to prepare reports that measure company progress or regression, evaluate the success of social media plans, and determine the optimal posting times for each platform.

How to Prepare a Social Media Account Management Plan:

• Set objectives using the SMART goals strategy, which defines goals through a set of criteria: Specific, Measurable, Achievable, Relevant, and Time-bound.
• Use metrics to obtain real values that measure clicks, impressions, and hashtag performance.
• Define audience, the audience, and understand their goals, patterns, and characteristics to support achieving desired objectives.
• Choose the platform that suits the company’s goals and fits the audience type.

Prepare suitable content for the audience, diversify posts and tones, and respond to customer inquiries.
Finally: We are not exaggerating the importance of managing social media accounts with quality and efficiency; as it plays a role in delivering services or products to target groups, achieving a significant increase in sales, and supporting goal attainment.